Social Networks

A brief manual on how to deal with negative comments (and commenters)

Photo by Gaelle Marcel on Unsplash

If you think writing viral articles on Medium and have to deal with hateful commenters is unpleasant, try working as customer support via Twitter for the huge telecom provider.

1. Understand. 2. Relate…


Digital Analytics

Increase power and control over data measurement

The goal of this training program is to give you:

Knowledge of how to use Google Tag Manager to deploy third-party tracking scripts.

The power to set up tracking without having to rely on a…


Digital Analytics

Understand consumer behavior to make better decisions

Illustration: unDraw

The main goal of the Attribution course is to help you understand what data you have and how to understand consumer behavior to drive value for organizations moving forward.

What is marketing attribution?


Digital Analytics

Deliver effective reports that lead to action

Photo by Jason Yuen on Unsplash


Digital Analytics

Gain insights with real-time and predictive analytics

Google BigQuery official logo

Table of content:

  • Introduction to the Google Cloud Platform
  • Introduction to the Google BigQuery
  • Get your data into BigQuery
  • Work…


Digital Analytics

Learn more about your customers by connecting web, app, and Facebook data

“Facebook Analytics” is part of Digital Analytics Minidegree. This is a short (around 80 minutes) course, split into four lessons. The instructor is a well-known expert in digital analytics Chris Mercer, from MeasurementMarketing.io.

Facebook Analytics official logo

Table of content:

  • Get to know Facebook analytics
  • Set Up Facebook analytics
  • A Tour of Facebook Analytics
  • Building Funnel Reports in Facebook Analytics
  • Closing

Get to know Facebook analytics


Digital Analytics

Create more insightful reports and save time

Image source: unDraw

Summary

  • Getting started
  • Building charts
  • Using color
  • Dates
  • Filters, controls, and segments
  • Calculated fields
  • Blends
  • Changing data sources
  • Sharing and access
  • Other useful features
  • Conclusion

Getting started


Digital Analytics

Essential skills every marketer needs to know


Digital Analytics

This course will teach you everything you need to get started with GA4…


Digital Analytics

“Good data has a story; Great data TELLS a story!”

  • Master attribution so you know exactly how your channels work together and how your users convert.
  • Get 10x more out of the basics you already know: custom dimensions, custom metrics, event tracking, etc.
  • Draw out advanced insights from your content analytics, form analytics, social analytics, and PPC analytics.
  • Produce enterprise-level reports using…

Sandra Simonovic

Digital Content Writer / Social Media Manager

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