If you think writing viral articles on Medium and have to deal with hateful commenters is unpleasant, try working as customer support via Twitter for the huge telecom provider.
For almost three years, I was on the frontline, handling unsatisfied customers. Most of them were angry, almost none of them was polite, and everyone had an urgent problem–from their point of view, at least. To survive, I had to develop a coping mechanism, something that will allow me to do my job properly, without losing my mind.
What I came with is a simple, three-step list:
1. Understand. 2. Relate…
The title may be “for beginners”, but this is not a course you should skim through. It consists of 21 lessons, each covering both theory and practical explanations, with a cumulative duration of seven hours.
The goal of this training program is to give you:
Knowledge of how to use Google Tag Manager to deploy third-party tracking scripts.
The power to set up tracking without having to rely on a…
“Attribution” course is part of the CXL Digital Analytics Minidegree Program. The instructor of this course is Russell McAthy from Ringside Data. It will take around two hours of your time to go through 21 brief lessons and learn all about attribution.
The main goal of the Attribution course is to help you understand what data you have and how to understand consumer behavior to drive value for organizations moving forward.
If you would rather listen to Russel McAhty talks about attribution, here is his fantastic talk on the CXL Elite Camp 2019:
Understanding attribution means understanding the context…
“Data presentation and visualization” course is a part of the CXL Digital Analytics Minidegree Program. This four hours long course is made of 27 lessons. If the number of lessons looks scary, you will be relieved to know those videos are short (up to 15 minutes each) and easy to follow.
The “Data presentation and visualization” was the most interesting course so far in my journey to Digital Analytics minidegree. Wilson split the course into three major topics: data visualization, data…
The course duration is two hours, and it’s divided into six lessons. The goal of this course is to teach you to consolidate your data in one place and automate your marketing reports. It will help you develop the skillset to become a data-driven marketer. You will learn more about Google Cloud and its possibilities and discover the full analytics process from data collection to data visualization.
“Facebook Analytics” is part of Digital Analytics Minidegree. This is a short (around 80 minutes) course, split into four lessons. The instructor is a well-known expert in digital analytics Chris Mercer, from MeasurementMarketing.io.
Google Data Studio is the seventh course in the Digital Analytics Minidegree program made by CLX Institute. This course aims to teach you how to create impressive, time-saving reports in Google Data Studio.
Michele is a wonderful instructor, eager to share her experience through many useful tips.
Welcome to week 7 of my journey to Digital Analytics CXL institute Minidegree. This lesson is about using Excel and Sheets as tools for digital analytics. The goal is to learn how to find actionable marketing insights using Excel and Google Sheets.
Excel and Sheets are very valuable tools for various marketing tasks. Which one will you choose is completely up to you (and/or the organization you’re working for, or with). If you need help with deciding, try finding your answer in this article: Google Sheets Vs. Excel, or search Google for another opinion.
Something new, something old, something blue…
Google Analytics 4 is the latest addition to the CXL Institute Digital Analytics Minidigree Program.
The course is four hours long and split into eight lessons.
The first lesson is an introduction to Google Analytics 4: what is new, what is old, what you should watch out for. Lessons two to five explain details of the setup. Lessons six to eight are dedicated to reporting.
This course will teach you everything you need to get started with GA4…
Week #4 of the CXL Institute Digital Analytics Minidegree Review is about applying intermediate-level Google Analytics skills to enhance your marketing strategy.
The instructor is Chris Mercer, one of the world’s leading Google Analytics experts. In this tactical near-to-six hours long course he will teach you how to:
Digital Content Writer / Social Media Manager